Marketers today benefit from a wide range of data available to them literally at their fingertips. Theoretically, that data should provide them with insights to help improve their marketing efforts ...

Good. The web has changed and marketing (and by default marketers) has to remain relevant. Relevancy isn’t just about writing about the latest trends. It isn’t just about being at the right event or ...

Claravine has partnered with Slalom to create the Marketing Taxonomy Assessment to help companies identify gaps in their campaign taxonomies, create a strategic roadmap for data collection, and ...

The Interactive Advertising Bureau’s Tech Lab revealed significant additions to its Content Taxonomy in an exclusive release provided to Marketing Dive. Additions included new content categorizations ...

Identifying what processes are working and what isn’t in this brave new world of digital marketing starts with a solid taxonomy specific to mobile devices. The pace of change has brought about huge ...

LEHI, Utah, Nov. 20, 2024 (GLOBE NEWSWIRE) -- Claravine, The Data Standards Company, today announced a new partnership with Slalom, the global business and technology consulting company. The companies ...