The Southwestern Athletic Conference (SWAC) released its TV schedule for football matchups in the regular season.

The SWAC has announced the remainder of the broadcast schedule for Jackson State football's 2026 season. The Tigers will have ...

The SWAC announced that SWAC TV has joined Mercurius Media Capital (MMC) as a Strategic Limited Partner. The move makes SWAC ...

The Southwestern Athletic Conference has released its 50-game regular season football schedule for its conference platform, ...

The Southwestern Athletic Conference is expanding the reach of its digital sports platform through a new media partnership ...

FAMU football’s new coach, Quinn Gray, will debut against Albany State on SWAC TV. The Rattlers will play four total games on ...

The Hornets will feature four games on the SWAC TV including the notorious Turkey Day Classic against Tuskegee on Thanksgiving Day. The SWAC announced Wednesday that SWAC TV will feature 45 football ...

"We look for media partners who have real trust with their audience,” said Piyush Puri, Founding Partner, Mercurius Media Capital. “The SWAC has built that over a century. SWAC TV now gives brands a ...

HOOVER, Ala. — As the student-athletes competed at Robert Trent Jones Golf Trail's Oxmoor Valley, the 2026 SWAC Men's and Women's Golf Championships delivered newly crowned champions. We learned from ...