TCU's new snow room took the internet by storm earlier in the season, yet it might not be the most impressive new amenity in the Simpson Family Restoration Center built for Horned Frog athletes. The ...

What do you think of when you think of Texas? As a meteorologist, I think of triple-digit temperatures with humidity that makes it feel even worse. Conversely, Texas Christian University (TCU) wants ...

Demand for wellness devices that bring extreme temperatures indoors continues to heat up—or get cooler as the case may be. Cold plunges, cryotherapy chambers, infrared saunas, extra-hot steam rooms ...

With the rise of wellness tourism and the increasing demand for luxury, experiential offerings, snow rooms provide a unique competitive advantage for spas and fitness centers. The Spa Butler's snow ...

FORT WORTH, Texas — Here's a new one in the ongoing college football arms race: TCU athletics has opened a "snow room." Literally, a snow room. Well, maybe it's more of a cave. The Horned Frogs -- ...

Step inside TCU’s new Snow Room at the Simpson Family Restoration Center — a chilled recovery space designed to help Horned Frog athletes reset, recover and stay at their peak. We got an inside look ...

DALLAS, Jan. 7, 2025 /PRNewswire/ -- The Spa Butler, a leader in cutting-edge wellness solutions, is thrilled to announce the launch of its custom-built snow rooms for luxury spas, wellness centers, ...