We’re long gone from the days when the most popular Snapchat filters were the simple, adorable puppy dog face and the iconic early 2010s rainbow-vomiter. Now, Snapchat is taking a step forward in its ...

Snapchat is launching “Sponsored AR Filters,” a new ad option that allows brands to target the social media app's 414 million daily active users via augmented reality filters. Brands now have the ...

Snapchat has announced it will enable advertisers to create branded augmented-reality filters on the platform. The instant messaging app, which denounced its social media status earlier this year, has ...

Snap plans to roll out a watermarking feature that will help you better distinguish real images from those generated by AI tools. On Tuesday, the mobile messaging company announced that Snapchat will ...

The creative on Snapchat has evolved a lot since those puking rainbow filters. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact with. The format, ...

One year ago, Congress defunded public media. Now that we're 100% community funded, please become a sustaining member or increase your existing membership today. The maker of the Snapchat app is ...

Snapchat is trying to grow its community after the disastrous redesign. Snapchat is building its focus on augmented reality Lenses, by giving users the ability to download those created by other users ...

Courtesy of Snap/Warner Bros. Snapchat is pinking out loud for Greta Gerwig’s “Barbie.” Warner Bros. Pictures is launching a “Barbie” AR Lens ad campaign exclusively on the social and messaging app — ...

The solution will offer advertisers transparency into the percentage of suitable content their ads appear against and will arrive in the coming months. Snap is continuing its quest to distance itself ...