Condé Nast Traveler on MSN

Would you go to a sauna concert? These spas are banking on it

“People are craving real connection,” says Othership co-founder Amanda Laine, “Saunas naturally create that.” ...
Unfinished Man on MSN

Sauna parties: Why the wellness shift is replacing the pub

Discover why sauna parties are becoming the new sober nightlife. Learn how contrast therapy and structured events provide ...