Let’s talk about language. Because in politics, language isn’t just what you say — it’s what people hear. And if there’s one thing I’ve learned from decades of helping brands and campaigns get their ...

A new third party created by a billionaire, born out of frustration with the ballooning federal deficit and the two-party system. We’re talking about Ross Perot’s Reform Party, of course. The ...

When Elon Musk started bellyaching about the “One Big Beautiful Bill” he revealed why his influence on the Trump administration was destined to be short-lived. Like most billionaires, he is accustomed ...

Elon Musk, in a move that surprised approximately no one who's been following his X feed, launched the "America Party.” His stated goal? To challenge the "uniparty" system of Democrats and Republicans ...

Ross Perot contributed nearly $850,000 last month to the effort to promote his expected bid for the White House, campaign reports showed Friday. That brings to $1.26-million the amount he has spent ...

DALLAS -- H. Ross Perot, the colorful, self-made Texas billionaire who rose from a childhood of Depression-era poverty and twice ran for president as a third-party candidate, has died. He was 89.

The Campaign begins with an on-screen quote attributed to Ross Perot: “War has rules. Mud-wrestling has rules. Politics has no rules.” The Texas billionaire ...

Elon Musk launched the "America Party" to challenge the two-party system. The author suggests a libertarian platform of reduced spending, low taxes, and light-touch regulation could appeal to a broad ...