LVMH is the new Global Partner for Formula 1, arguably the most valuable sporting franchise in the world. Advertising slots for the Superbowl may cost more per minute, but have a fraction of the ...

IMSA stripped Tower Motorsports of its LMP2 class victory at the Rolex 24 at Daytona because of a technical infraction.

Get a head start on the 2025 racing season with the Rolex 24 at Daytona. This year, 14 former F1 drivers will start the race.

Kevin Magnussen, a veteran of more than 180 Formula 1 Grands Prix, has joined BMW M Motorsport’s L.M.D.h. program in sports ...

Here are some of the famed names from other racing series who will be driving in the 2025 Rolex 24, which will begin Saturday ...

Louis Vuitton will be title sponsor of Formula One's season-opening Australian Grand Prix in Melbourne in March, the sport announced on Thursday.

Daytona's annual sports-car run, the Rolex 24, began in 1962 as a 3-hour effort. It's been won by Mario Andretti and Paul ...

The No. 24 BMW M Team RLL BMW M Hybrid V8 will start on the pole position for the 24-endurance race that opens the IMSA ...

McLaren Racing is eyeing expansion into sports car racing and it is unclear what impact that might have on its Formula E and ...

TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport ...

Kobayashi, one of 14 drivers in this year's Rolex 24 field with past Formula 1 experience, admits he's making the most of his ...

Rolex 24 at Daytona Rolex. The calendar start to the new year may be January 1, but for the motorsports fans on the Car and ...