As businesses settle into the ‘new normal’ of the GDPR world, savvy marketers and legal experts will have had their heads firmly turned to the next, fast ...

Demandbase, a B2B online targeting and personalization platform, has launched a cookie-less solution for B2B advertisers that allows them to retarget businesses that have visited their websites. The ...

I’ve read countless stories about crumbling cookies in mobile advertising, which typically include a level of fear for what this means for advertisers. What I say to that is fear not, marketers, some ...

As third-party cookies are being phased out, Jacadi, the first advertiser to integrate First-id via its CMP Axeptio, conducted a comparative study with R-Advertising to measure the impact of this ...