If your business isn’t showing up where customers are looking, you’re missing out on sales. That’s the hard truth. I’ve been in SEO for over 18 years, working with businesses of all sizes, from local ...

Effective search engine optimization (SEO) should result in tangible results for your business. If you feel that your rankings and traffic are stagnant or slowly slipping, it might be time to look ...

When I published my analysis on the fading effectiveness of traditional local SEO, the response was immediate. Dozens of business owners and marketing teams asked the same follow-up question: “So what ...

Small service-based businesses like pest control, plumbing and auto glass repair are the backbone of many local communities. Often run by hands-on entrepreneurs — what I like to call "blue-collar CEOs ...

SEO used to be all about keyword stuffing and link building. However, as search engine algorithms grow more sophisticated, more and more factors contribute to effective SEO. Directly and indirectly, ...

In every community, multiple businesses and business types vie for prominence within a limited geographic radius. As such, when it comes to online visibility and local SEO, competitor analysis isn’t ...

For years, Search Engine Optimization (SEO) was straightforward: invest in keyword research, build links, focus on content optimization, and eventually rise through the search engine rankings. But the ...

Boosting your website to rank higher in search engines is a big job, sourcing specialized employment to handle it. As technological advances continue in the digital era, businesses must keep up with ...

For small, mobile, local businesses operating without a fixed storefront, navigating the world of local SEO can feel like charting uncharted territory. Service area businesses (SABs) – think plumbers, ...

Intelligent tracking and analysis of key metrics like conversion rates and keyword rankings are vital for SEO success. Common SEO pitfalls include poor mobile optimization, ignoring off-page SEO and ...

Small, hands-on businesses can skyrocket revenue with savvy local SEO tactics, as almost half of Google searches show local intent. Claiming and optimizing a Google Business Profile (GBP) is pivotal ...