“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Access to data is not a commodity, and it won’t be in 10 or 20 years.

Industry research firm Gartner recently released its "Magic Quadrant for Sales Force Automation," rating the vendors in the SFA space. The results show a typical outcome -- Salesforce.com and Oracle's ...

You’ve probably seen initiatives ranging from technology projects to process innovation projects to wider-scope projects. A lot of money, time, and effort was invested in these projects. What have ...