Parsed into three groups, students in a public relations capstone course at Kennesaw State University discuss campaigns they have implemented after a semester of research, planning and collaboration ...

Public relations builds trust by focusing on audience needs, not self-promotion. Niche PR tactics can achieve a greater impact than mass media outreach. Authenticity and openness are key for engaging ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As traditional tactics like press releases and one-off media placements become less ...