Once the concept of a product has been fleshed out, developed and finally transformed into an actual tangible item for presentation to the public, the next step is marketing and sales. If you're ...

Cassie is a former deputy editor who collaborated with teams around the world while living in the beautiful hills of Kentucky. Focusing on bringing growth to small businesses, she is passionate about ...

Amazon is testing a new feature on its e-commerce marketplace that spotlights seller ratings in product search results. We came across the new “seller rating” feature while browsing for products on ...

Selling products and selling services both require effective communication and the persuasive ability to sell something that matches a customer's needs. But selling a hard good is different than ...

An eBay veteran who's been reselling for 20 years shared where he shops, what he's looking for, and strategies he uses to ...

When you're selling intangible goods and services, you'll need to create a unique marketing plan and sales process involving trust. Learn what's involved.

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Kathleen Elkins Every time Kathleen publishes a story, you’ll get an alert straight to your ...

Dave Dama runs two top Amazon brands: Pure Daily Care and AquaSonic. He says the key to succeeding on Amazon is to launch as many products as you can sustainably. Many will fail, like his first ...

Since New Jersey enacted its Product Liability Act, N.J.S.A. 2A:58C-1 to -11 ("PLA"), numerous decisions have examined claims and defenses made pursuant to it. One defense, however, that has been ...

When Dave Dama started selling on Amazon in late 2010, "the secret wasn't out yet," he told Business Insider. "Amazon, back then, was a dirty word," he continued. "If you were a reputable brand, you ...