Make no mistake: You’re being tracked. Want to be shocked? Take a look at the secret map in your smartphone that watches your every move. Tap or click here to see the map tracking you and wipe it ...

While the ad tech industry tries to function in a less cookie-filled environment, browsers like Mozilla Firefox are jumping on the opportunity to grow its user base with features such as Total Cookie ...

Having previously revealed the upcoming demise of cookies in its platform, Google pledged this week that it won’t swap in a similar web tracker. But that doesn’t mean there are no other plans in the ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dan Linton, global data privacy officer at ...

Apologies for not putting more of a disclaimer on that headline, and further apologies to anyone who spit their coffee out onto their laptop. But you read it right: Google is seriously considering ...

Even if you delete normal tracking cookies regularly to evade tracking by snooping sites and eager advertisers, little-known Flash cookies may be making an end run around your attempts to preserve ...

The Firefox browser, already known for its privacy protections, is about to become even more private thanks to a new cookie-restricting feature announced by Mozilla on Tuesday. The design change, ...

OpenAI is ready to target free users of its services with advertisements around the web, based on what it knows about them. On Thursday, OpenAI sent an email to users laying out major changes to the ...

Apple’s move to add Intelligent Tracking Protection and close loopholes around third-party cookie-blocking in Safari has been praised by privacy advocates. After six advertising trade associations ...