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Taradel reports social media ads dominate consumer behavior, as platforms like YouTube and TikTok increasingly drive product ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...

This is a guest blog entry by Kyle Thomas, V.P. of Research at TipTap Lab and Ph.D. candidate, Psychology at Harvard University. While researchers can determine, quite easily, consumer behaviors from ...

EZ Texting, the SMS marketing platform trusted by over 230,000 businesses, today released its 2026 Consumer Texting Behavior ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

A new report from the secondhand retailer paints a troubling picture of consumer sentiment.

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Executives at the food and drink giant announced a rise in sales of drinks and snacks but warned that “inflation will come.” By Julie Creswell Stocks may be soaring again, but the war in Iran has ...