The data shows CMOs demonstrate highest engagement on Sundays between 4 p.m. and 10 p.m., with open rates reaching 17.53%. This timing aligns with their preparation for the upcoming week, when they're ...
Mobile advertising in its current state is a complete boondoggle. Consumers hate it, the metrics are awful, and the ad agency community is doing a disservice to clients by promoting it. That’s a bold ...
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