The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

It’s like chocolate and peanut butter—you don’t have to pick, and they’re better together! Your offline and online ads can work better if you combine them into a mutually supportive campaign. Invest ...

There’s a digital ad fraud outbreak – one that gobbles up roughly $14 billion in advertising spend and between 25 and 50% of ad spend per campaign. White Ops CEO and cofounder Michael Tiffany likens ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Marketing is a critical function for every product- and ...

Social media companies are doing a poor job of telling you who is responsible for the political ads you see. Anna Barclay/Getty Images Think back to the last time you scrolled through your social ...

AI algorithms, if not properly monitored, can perpetuate harmful stereotypes or discriminate against certain groups. Additionally, data privacy and security are major concerns, as AI heavily relies on ...

On average, one December 2024 document notes, the company shows its platforms’ users an estimated 15 billion “higher risk” ...

They’re not just for missing pets or yard sales. Fliers these days are for internet memes, self-promotion and extremely esoteric messages. By T.M. Brown and Dolly Faibyshev Peter Jackson, the chief ...