Netflix's new AV1 Film Grain Synthesis tech boosts image quality It also reduces file size and improves streaming performance The tech has been rolling out to movies and TV shows since March 2025 Film ...

Netflix created "AV1 Film Grain Synthesis" to enhance streaming quality without increasing file size. This technology analyzes film grain patterns and adds them to the video stream on the user’s ...

Back in 1992, film photography was just called “photography” because there really was no other option for typical users. Of course, the market offered a much wider array of different films back then, ...

In its desire to improve the entertainment technology sector’s ability to enhance and preserve artistic intent, the Media Coding Industry Forum (MC-IF) is exploring ways Versatile Video Coding (VVC) ...