Non-GMO Project launched its Non-UPF Verified program to develop standards for food and beverage CPG companies around ultra-processed foods (UPFs) by reviewing existing research, particularly the NOVA ...
A recent Non-GMO Project survey finds 72% of US consumers are trying to avoid ultra-processed foods, despite knowledge gaps and low trust in food companies. The organization’s Non-UPF certification ...
The program will engage food companies in reformulating products to reduce UPF content, according to Megan Westgate, founder and CEO of the Non-GMO Project and the Food Integrity Collective. “As a ...
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