Nike has officially taken its first step into the metaverse. The brand announced the arrival of a virtual world, called Nikeland, made in partnership with online gaming platform Roblox. Nikeland is ...

After dominating the real-world sportswear market, Nike is ready to conquer the virtual world with the recent unveiling of their all-digital “NIKELAND” on the Roblox gaming platform. The all-digital ...

Nike unveiled a bespoke world in Roblox on Thursday designed after the company’s world headquarters. The sportswear giant shared many facets and aspects to the virtual world. For one, Nikeland is free ...

Sportswear giant was among first to create own virtual world in which to sell its own virtual goods. For The Drum’s Evolution of E-commerce Deep Dive, we look at the lessons to be learned from its ...

Popular video game Roblox Corporation RBLX is getting support from a newly public company using their metaverse to appeal to a new demographic of fans. What Happened: Nike Inc NKE announced Thursday ...

Luxury goods brands could make $56 billion in revenue from sales of virtual clothing in the metaverse. Nike recently unveiled Nikeland, its virtual world on Roblox. Nike's patent application for ...