Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

NEW YORK — Cross-platform TV advertising measurement company iSpot has named a new President and Chief Revenue Officer. It is a “strategic hire” for iSpot, which continues to seek to establish itself ...

Year-to-date spending also continues to fall, down 7.6% year over year to $1.8 billion compared to $1.9 billion during the ...

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of the business of tracking TV audiences, according to a new audit by a ...