NASCAR, antitrust lawsuit
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XI and Front Row sued last year after they refused to sign agreements on the new charter offers NASCAR presented in September 2024.
Commissioner Steve Phelps said that part of why NASCAR showed concern about Superstar Racing Experience is because its media rights licensee NBC Sports felt SRX could cause confusion in the marketplace.
Chase Elliott will be driving a new look in the 2026 NASCAR Cup Series fall races at Kansas Speedway (Sept. 27) and Phoenix Raceway (Oct. 18), where his No. 9 Chevrolet will be sponsored by Kelley Blue Book.