At first glance, it looks like any other photo shoot — models strike poses under bright lights while photographers click away. But at a small clothing store in San Jose, something much bigger is ...

ABC7 Chicago is celebrating Asian American, Native Hawaiian and Pacific Islander Heritage Month, and one Indian-American entrepreneur is using clothes to reclaim culture. One woman is turning a staple ...

Looking for beautifully designed South Asian pieces to add to your wardrobe- right from a local Austin designer? Bhawna Bangari, the founder and owner of BMatchy, joined to tell us more about her ...

Whether shoppers want to purchase traditional Indian clothing for themselves or family members, or a shop owner wants to buy items in bulk to sell in their store, Vikas Chopra likes to make that his ...

A shopping video from New York City’s creator Mohit Dantre is doing the rounds on the internet. It showcases his frustration about ethnic ensembles being marketed as ‘authentic’ Indian fashion but ...