Consumer motivation is an internal state that drives people to identify and buy products or services that fulfill conscious and unconscious needs or desires. The fulfillment of those needs can then ...

Over the last 20 years, I’ve asked thousands of people what motivates them and the reply – more often than not – is surprisingly vague. I find this curious because understanding motivations is a ...

I’ve had the pleasure of working with a couple of the best-known business leaders of our time and have read about many more in Discover Your True North, by Harvard leadership expert and best-selling ...