When Taylor Swift and Travis Kelce made it official last month with a joint post on Instagram, brands hopped on the announcement like it was the last train leaving engagement station. Within 24 hours, ...

Now, Meta is investing hundreds of billions of dollars in AI to purportedly develop “personal superintelligence,” in CEO Mark Zuckerberg’s words, that teaches itself and outpaces human cognition.

We may receive a commission on purchases made from links. Meta will start scraping conversations with AI chatbots to gather data for the purpose of ad targeting. The company says this data will be ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. There's another AI advertising skirmish brewing. Meta debuted a new ad campaign on Thursday with a ...

The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...