Every year, like clockwork, the internet erupts. Social media feeds flood with grainy photos of sauce-slathered sandwiches.

McDonald’s is bringing back Uncle O’Grimacey for the first time in decades to herald the return of the seasonal Shamrock Shake, per details shared with Marketing Dive. In social media videos, purple ...

McDonald’s marketing engine has been on overdrive since Q2 2020, when CEO Chris Kempczinski said the company was going to leverage a $200 million “marketing war chest” to accelerate pandemic recovery ...

McDonald’s is better at using emotional intelligence in marketing — and especially, nostalgia-based marketing — than any other American company I can think of. And that means that even if you’re not a ...