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Coca-Cola embraced generative AI in 2023 for experiential marketing, UGC, and futuristic OOH advertising campaigns. OpenAI's GPT-4 and DALL·E power an AI-image generator for holiday cards, while ...

Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital ...

Coca-Cola highlighted the importance of its marketing shift to digital, and the introduction of its StudioX digital ecosystem last year, while reporting on its Q4 and 2023 earnings. The company ...

The Coca-Cola Co. is “leveraging digital and tech-enabled innovations” in marketing and price-pack architecture to drive incremental sales and volumes of new products in the critical second year after ...

Smartwater has reteamed with Jennifer Aniston for its latest campaign, which launched today (June 17), per details shared with Marketing Dive. The effort includes a series of 15- and 30-second spots ...