As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

LONDON--(BUSINESS WIRE)--Quantzig, a leader in delivering scalable analytics solutions and data science services, today announced the completion of its marketing mix modeling engagement. “Marketers in ...

Few technologies have merged into the everyday lives of people around the world as rapidly as artificial intelligence (AI) has in the past few years. It’s like we all just woke up one morning to find ...

While pharma experienced a massive shift to digital sales brought on by the COVID-19 pandemic moving forward, a marketing mix that includes in-person touch points remains integral to building strong ...

LONDON--(BUSINESS WIRE)--Marketing mix modeling (MMM) is a statistical tool that is growing in popularity across many industries. Organizations in the retail, finance, banking, and healthcare sectors ...

NEW YORK & LONDON & MUMBAI--(BUSINESS WIRE)-- Kipi.ai, a WNS Company, today announced it was named as a trusted services partner for Marketing Mix Modeling and Analytics App by Snowflake, the AI Data ...

Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...

With the death of third-party cookies underway, the pressure is on marketers to adopt new solutions for targeting, tracking and measurement before long-standing tactics become inoperable by the end of ...

Marketers measure return on investment (ROI) to evaluate the effectiveness of their campaigns and allocated resources. Calculating ROI on marketing spend requires careful consideration of various data ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

The best marketing meetings are usually those in which a suggestion prompts someone to finish the thought with an unexpected spin. And then someone else builds on this idea with another addendum.