Terminus co-founder and CMO, Sangram Vajre, has written the first-ever book on account-based marketing (ABM). Account-Based Marketing For Dummies is now available from For Dummies®, the world’s ...

How did the stupidest people in our industry all find their way into the same job? Email marketing has become a game of cheap, underhanded tactics at best, and criminal at worst: a dangerous ...

IAS B2B Marketing has worked with the publishers of the â For Dummies’ guides, John Wiley & Sons, and produced B2B Marketing for Dummies. The winner of our 2009 B2B agency of the year award said it ...

Submitted by Principal Financial Group, Inc. DES MOINES, Iowa--(BUSINESS WIRE)--March 9, 2006--U.S. marketing budgets are projected to increase by 13 percent in 2006 according to a recent ...

Self-driving cars … Siri personal assistant … chess master IBM Watson. These are just a few of the things that come to mind when we think about artificial intelligence (AI). AI is the buzzword that ...

With a conference speech looming, I thought that this book might give my presentation that lift you sometimes need to keep your audience engaged and get the necessary scores to get invited back. My ...