SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Alexander Group, the leading revenue growth consultancy to Global 2000 companies, today unveiled the results of its 2023 Demand Generation Performance and ...

Lead generation is the most important organizational goal for B2B content marketing according to 85 percent of the respondents in the B2B Content Marketing: 2016 Benchmarks, Budgets and Trends ― North ...

Demand generation is an essential part of any business-to-business (B2B) marketing strategy—it builds brand awareness, feeds the pipeline, and opens the door for future conversations with your sales ...

Marketing leaders continually juggle between an increasingly complex list of marketing strategies and business priorities. It’s universally agreed that a stronger brand generates more revenue than a ...

Marketing has a systems problem. Automating it isn’t enough: orchestration is now the real imperative, says Empathy Lab’s David Billings. Here’s how to get it right. For years, marketing decisions ...

B2B marketers today face multiple challenges, with two prominent issues taking the lead: (1) doing more with less and (2) achieving expanding pipeline targets. Fully 50% of B2B marketers in North ...

Take a moment to think how many marketing tools and channels you're using. Now how many of them are actually building demand for your business? As a demand marketer, you’ve got an increasingly complex ...

For many buyers, shopping online versus in-person is increasingly the way to go. In the third quarter of 2022, e-commerce retail sales totaled more than $265 million, according to the Census Bureau, a ...