The beauty community online has a storied history in digital culture. The first few influencers who started creating beauty-related content were makeup artists who shared tips, tricks, and tutorials.

Makeup lovers, we’ve hit the jackpot. Tidal, Jay-Z’s music-streaming service, is now slaying the makeup game! We can now watch our fave gurus give beauty tutorials on iconic music-video looks on the ...

Out of 67 million influencers worldwide, a SouthCoast native is in rare company, making Forbes’s 2025 list of top 50 creators. Makeup guru Mikayla Nogueira, a Freetown native, made the Forbes list at ...

Social media influencing only recently became a legitimate career path. But in just a few years, the industry has grown to be worth over $250bn, according to investment firm Goldman Sachs. Online ...

Influencer Bretman Rock, born Bretman Rock Sacayanan Laforga, first started his career back in 2014 by making comedic short form videos on the now-shutdown app Vine as well as longer-form beauty ...

Scroll through Instagram or TikTok today and you’ll see skincare everywhere: glowing selfies, “shelfies” packed with serums, and routines that stretch across 10 steps or more. Not long ago, skincare ...