Targeting the perfect Facebook ad audience reduces advertising costs and improves ROI. Here are the steps to creating one for your business. Over 6 million businesses are using Facebook ads to get ...

Opinions expressed by Entrepreneur contributors are their own. Have you lately scrolled through your Facebook feed and found yourself stopping to watch a video ad? You probably have because, let’s ...

Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

As people spend more time on social networks, the importance of reaching potential customers with your business becomes increasingly crucial. Savvy businesses haven't failed to take notice of social ...

As the world’s largest social network, Facebook can be a great way for marketers to reach their target audiences through ads. With approximately 2.70 billion monthly active users, this is a digital ...

Many people can be intimidated by the thought of spending money on Facebook advertising. Yet business owners' biggest complaint about Facebook is that getting measurable results is extremely ...

Many saw it looming on the horizon, but 2017 was finally the year when digital ad spend eclipsed TV. In two short years, digital ads are expected to make up a full 50% of all ad spending. Google and ...