Since 1924, the parade has become an annual New York City tradition, with the route seeing its fair share of big and small inflatable mishaps ...

Is it really a "Happy Thanksgiving!" if you haven't tuned into Macy's annual Thanksgiving Day Parade? The over-the-top procession, which guarantees gigantic balloons, top-tier entertainment and lots ...

From Snoopy to Minnie Mouse, there have been many iconic balloon debuts over the years — and it's no small feat to bring them to life ...

This year’s Macy’s Thanksgiving Day Parade has set an all-time viewership record across NBC and Peacock, delivering 34.3 million watchers for the biggest combined audience on record, per preliminary ...

According to Variety, citing Nielsen preliminary figures, this year’s parade drew 34.3 million viewers across NBC and Peacock, with 25.4 million tuning in to the NBC telecast beginning at 8:30 a.m. ET ...