Every bank has a rewards program. It should be pretty straightforward: You use a travel credit card, earn points on your ...

More than half of shoppers say they are more likely to sign up for a program during economic uncertainty, LoyaltyLion found.

Dick’s Sporting Goods Inc. is making changes to its ScoreCard Loyalty Program.

Every quarter the retailer will refresh its pro loyalty partnership offers, which span four lifestyle and business categories ...

Add Yahoo as a preferred source to see more of our stories on Google. The American Airlines AAdvantage loyalty program has been named as the best in North America in the 2025 “World’s Best Airline ...

Verizon Is Appealing to Longtime Customers With Verizon Shine Loyalty Program ...

OpenTable’s new Gold Tables feature points to a broader shift in loyalty strategy. The next generation of loyalty is not ...

Consumer loyalty is not disappearing. More than half of adults still participate in loyalty programs. The question is will those programs give them reason to stay.

Alaska Airlines just topped the charts for the 11th straight year, and its loyalty program leaves the competition behind.

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...

Airline loyalty programs often keep members in the dark about how much their points and miles are worth. The free flights and elite status perks offered by airline loyalty programs are ultimately ...