Loyalty members of NCL, Regent or Oceania will now be able to have their status match across all three brands.

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases ...

Changing those programs will require a balancing act to ensure longtime guests still feel appreciated. It's that balancing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Creating the perfect loyalty program concept is like mastering the art of baking the perfect ...

Note: This is part one in a two-part series on the future of loyalty. The second will get into some examples of how programs are evolving. One of the realities of today’s inflationary puzzle is ...

Serge Vasin is Founder and CEO of Liquid Access, a SaaS platform transforming loyalty programs and subscriptions into shareable assets. A decades-old industry staple, almost every business today has ...

Sure, points and coupons are great, but today’s consumers are expecting far more from branded loyalty programs. While dollar savings may be top-of-mind for many shoppers today, “value” can have a very ...

For quick-service restaurants, loyalty programs are no longer a nice-to-have; they are essential tools to keep customers coming back. As consumer expectations evolve, it’s crucial for QSRs to rethink ...

McDonald’s customer rewards program has signed up 26 million members since its U.S. launch almost a year ago, on par with some of the biggest loyalty programs in the business. But signing up customers ...

Loyalty programs are an essential part of businesses’ efforts to retain customers and increase engagement. However, as we move into the era of Web 3.0, there is an opportunity to revolutionize these ...

This is part one of a two-part series. Loyalty programs have come into their own in the last few years, fueled by an increased in online ordering brought on by the pandemic. A hefty number of ...