For over 60 years, Lowrance has led the way in fish finder technology. From the first transistor sonar capable of displaying individual fish to the first DownScan sonar to produce high-resolution ...

Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — announced today the newest addition to its Elite and Mark family of compact fishfinder and ...

Be it Garmin LiveScope, Lowrance Active Target 2 or Humminbird Mega Live 2, live sonar seems to have popped up on bass boats overnight, but saltwater anglers have not adopted it in similar numbers—at ...

I’ve been fishing from a Hobie kayak for over 11 years, and when it comes to a fish finder GPS for a kayak, the Lowrance Hook Reveal 7 Splitshot is a rugged and reasonably-priced option. Lowrance ...

DULUTH — They have been flying off the shelves at Marine General sporting goods store for a couple of years, and the breakneck pace at which anglers are getting into forward-facing sonar units hasn’t ...

Growing up in a bait shop in northern Minnesota in the 1980s, I was always up on the latest in baits, rods, reels, and electronics. So I witnessed and participated in the technological progression of ...

If you think sonar began with the early days of bass boats, you've got another think coming. The word "sonar" is actually an acronym that stands for SOund, NAvigation and Ranging. It uses sound to ...

For Major League Fishing REDCREST 2025 Knockout Round qualifier Jacob Wall, C-MAP REVEAL charts and Lowrance Active Target forward-facing sonar are two great tastes that taste great together. “Here on ...

Some anglers are saying new, live-image sonar technology is so good that it takes fair chase out of fishing. Others say that if used responsibly, it's just another tool for them to catch more fish.

Forward-facing sonar and high-resolution mapping are like peanut butter and jelly — sure, you can enjoy them separately, but why? Each improves the other; the whole inarguably better than the sum of ...