It's far more likely most people simply bought it because it was new to the Apple Store. For most Apple screens, a decent-quality microfiber cleaning cloth is all you'll need to clean your screen.
Southern Living on MSN
How To Clean A TV Screen The Right Way—No Streaks, No Smudges
You may be surprised that what the best and easiest thing to clean your television screen with is something you probably already have in your kitchen.
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