The head of Conagra Brands on Thursday revealed a "likely temporary" behavioral shift the company has observed from grocery shoppers in recent months. During Conagra’s fourth-quarter earnings call, ...

Zaltman, Gerald, Nancy Puccinelli, Kathryn A. Braun, and Fred W Mast PHD. "Implicit Predictors of Consumer Behavior." Harvard Business School Background Note 502-043, October 2001. (Revised March 2002 ...

Over the past few years, marketers have taken note of some significant changes in how consumers behave when making purchasing decisions. These shifts, driven by factors such as technological advances ...