Behind the scenes of Lacoste's revival of its new visual identity with the "Life is a Beautiful Sport" campaign.

Performance is everything in professional tennis. But that does not have to come at the cost of style. Few, if any, brands can balance technology with taste, such as Lacoste. When fans see the ...

Lacoste has unveiled a new global brand campaign, marking the return of its slogan, ‘Life is a Beautiful Sport,’ with a fresh ...

Clay court season just ended yesterday, but grass tournaments have already begun. For the next month, the world's best tennis players will prepare for the third Grand Slam of the season — Wimbledon.

Tennis fans have eagerly awaited Novak Djokovic's return to action since his loss to Jannik Sinner in the Wimbledon semifinal. The wait got even longer when Djokovic withdrew from the Cincinnati Open ...

Add Yahoo as a preferred source to see more of our stories on Google. Ella Emhoff revived the tennis-core trend at Lacoste’s fall 2025 fashion show in Paris on Sunday. The stepdaughter of former vice ...

Add Yahoo as a preferred source to see more of our stories on Google. The look was designed by Lacoste’s creative director, Pelagia Kolotouros, who accompanied Williams on the event’s red carpet.

Novak Djokovic and Venus Williams are playing big for Lacoste. The sure-fire Hall of Famers are two of the starring faces of the brand's newest ad campaign, which Lacoste is dubbing "a powerful call ...

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Open until the end of the week under the Duke Street Canopy, the ...

French brand Lacoste returned to its roots in more ways than one to close out Paris Fashion Week. Not only did the longtime tennis powerhouse stage a show at the event for the first time in three ...

Ella Emhoff revived the tennis-core trend at Lacoste‘s fall 2025 fashion show in Paris on Sunday. The stepdaughter of former vice president Kamala Harris evoked Wimbledon’s signature dress code in a ...