BATON ROUGE – LSU Athletics and Playfly Sports have announced the launch of NILSU MAX, a new, independent entity dedicated to ...

LSU collaborated with Drake's record label, OVO, to create limited-edition basketball merchandise and apparel.

LSU joined a program last year started by Playfly Sports, its longtime multimedia ... to negotiate a new apparel deal. LSU’s current agreement with Nike, which pays the athletic department ...

LSU football is getting ready to start spring practice. Here are five questions we have about the Tigers before they hit the field.

LSU agreed to develop Johnson as a quarterback for the next year, Kelly told The Advocate in an interview Wednesday, and the ...