Small speakers hum as two "Star Wars"-themed Lego lightsabers clash. Lights beam from the top of a Lego-built airplane. A roaring engine sound kicks in as multiple vehicles race across the floor. It's ...

The sky’s the limit when it comes to LEGO. Pair that with smart, innovative people, and you have a nearly unstoppable force. One guy takes that concept to the next level by blending LEGO with tech.

LEGO’s latest F1 drop is one of its most ambitious yet, combining real teams, new partnerships, and collector-level builds ...

Stepping inside the Ferrari 12Cilindri would probably be a dream for many, not just because of the brand’s prestige, but also because it retains a traditional naturally aspirated V12 engine at a time ...

For a couple of years now, Danish toy maker LEGO has been knee-deep in the world of Formula 1 and constantly released related sets that have captured the imagination of the competition’s fans. None of ...

For over 70 years, kids (and adults) around the world have spent countless hours building anything they could possibly imagine out of Lego. In that time, the toy company has evolved its products to ...

I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...

How does Smart Play work? What are the new sets like? And is adding tech to Lego even a good idea?

It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told Business Insider how they felt about the move. Small speakers hum as two "Star Wars ...