In recent years, the world has witnessed a remarkable surge in interest surrounding Korean skincare routines, known for their meticulous steps and remarkable results. Long celebrated by women ...

When it comes to skincare, men have often been left out of the conversation – or told to keep it basic. But over in South Korea, that stereotype has been turned on its head. Welcome to The Menaissance ...

This generation allows men to care for their beauty openly and talk about grooming products without any hesitation. Korean men are an inspiration for breaking stereotypes and using beauty products and ...

South Korean "flower men" buy 20 percent of the world's cosmetics for men. SEOUL, South Korea Sept. 27, 2012— -- Every morning Chung Yong-Hyen, 35, goes through a daily ritual of applying five ...

The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok. The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually expanded ...