The days of white athletic tape have, it seems, spooled to an end, making way for a new era marked by color and distinctive shapes. Call it the era of kinesiology therapeutic sports tape. Whether name ...

Getting your Trinity Audio player ready... Cupping is getting a lot of attention in the Olympics this week, but there’s another bit of visible therapy on some of the athletes at the Rio games — ...

You’ve probably seen athletes with bright-colored strips of tape on their shoulders, knees, or backs. These are called Kinesio tapes. They are stretchy, skin-like tapes used in sports therapy. But do ...

Around the time of the 2004 Athens Olympic Games, colorful strips of tape strategically stuck in various ways across athletes’ bodies started popping out on broadcast competitions. The bright, sticky ...

WEBVTT CRUZ INTRODUCES YOU TO THE MAN BEHIND KINESIO TAPE. AND TELLS US WHAT HE'S WORKING ON NOW, THAT COULD HELP YOU. MEGAN: GUYS, A LOT OF PEOPLE SAY THEY LIKE THE TAPE BECAUSE IT ALLEVIATES PAIN.

Sports injuries are as much a part of the Olympic Games as gold medals and doping allegations. And when pain strikes, many athletes in London turn to a conspicuous crutch: Kinesio, a soft and stretchy ...

Kinesiology tape may provide support, reduce pain and swelling, and have other benefits. Some people use it to treat injuries and improve performance. Share on Pinterest Today, there are more than 50 ...