Nike, Kim Kardashian

Nike Bets Big on Kim Kardashian
More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim Kardashian can help it do the same for women’s activewear.
Kim Kardashian's SKIMS partners with Nike on new activewear brand NikeSKIMS
SKIMS and Nike joined forces to "disrupt the industry" and create top-notch, new activewear that works for athletes of all levels.
Nike is in a slump. It’s hired Kim Kardashian to help
Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim Kardashian.
Nike Stock Climbs After It Announces Partnership with Kim Kardashian's SKIMS
Key Takeaways Nike shares gained 4% by midday Tuesday after announcing it was joining forces with reality TV star Kim Kardashian's shapeware and clothing brand in an effort to get more women to purchase Nike clothing and shoes.
Nike's Kardashian Partnership Fuels $6.7B In Market Gains
Nike and Kim Kardashian's shapewear company Skims announced Tuesday they are teaming up for a new line of activewear for women. NikeSkims is set to launch this spring, but it is already looking like a winner for the sportswear giant.
Kim Kardashian announces Nike collaboration as ex Kanye slams brand with cryptic post
Kim Kardashian took to Instagram to announce that her brand SKIMS will be partnering with Nike to release activewear for women in the Spring - just hours after Kanye slammed the brand.
Kim Kardashian Shares The Aftermath Of Her Constraining 2024 Met Gala Look
The theme of last year’s gala was “Sleeping Beauties: Reawakening Fashion,” and in a Thursday episode of “The Kardashians,” the reality star revisited her uncomfortable experience wearing a stunning ...
Nike is the Dow’s best performer today, after joining forces with Kim Kardashian. But celebrity collabs aren’t a guaranteed fix.
Celebrity brands are making for bigger competition to their legacy counterparts, and online influencers are shortening trend ...