Reddit has become more mainstream -- emerging from the dark corners of the internet to become a space where users can speak freely, within reason, and engage with one another in an instructive sort of ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

From Grapeshot CEO John Snyder’s vantage point, a culture of innovation and a willingness to partner in the UK has created new opportunity for his company. Having originally entered the ad tech space ...

Reddit released a Keyword Targeting feature on Friday, giving advertisers another way to connect with those who engage across Reddit's communities. Artificial intelligence provides the ability to ...

Earlier today, Twitter announced that it will allow advertisers to target their promoted content based on the keywords in a tweet. I had a brief conversation with Senior Director of Revenue Products ...

Twitter's announcement today that it will let advertisers target pitches based on words people type in tweets has marketing types in a tizzy over the potential for another ad venue as effective as ...

Twitter said today that it has added the ability for advertisers to target ads at people based on keywords from those users' recent tweets. In a blog post this morning, Twitter characterized the new ...

Twitter just announced a new feature that it calls “broad match for keyword targeting.” Supposedly, this will allow advertisers running keyword-targeted campaigns to reach users who are using synonyms ...

The last couple weeks have been big for Twitter, with the launch of two new and potentially game-changing developments: an integrated music offering and keyword ad targeting. Twitter Music is pretty ...

SEO, PPC & AIO Guides » Your Complete Guide to PPC (Pay-Per-Click) Advertising » Beyond keyword targeting in Search: location, device, audience and demographic Chat with SearchBot We’ve covered ...

In a Google office hours hangout, Googlers answer the question of whether or not to try ranking for zero search volume keywords. The person asking the question noted that they’re ranking for keywords ...