Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When times are tough and budget cuts are warranted, the marketing function can sometimes ...

DENVER, Colo.--(BUSINESS WIRE)--Marketing and sales teams typically collaborate on only three out of 15 commercial activities, according to a survey by Gartner, Inc. (NYSE: IT). The inaugural Gartner ...

As businesses grow, keeping up with increasing demands can be difficult. That’s why outsourcing key business functions can be such a valuable strategy. By outsourcing tasks that are either too ...

The popularity of account-based marketing in B2B is increasing—for good reason. It's highly effective because it relies on communication that targets carefully and narrowly defined audience groups ...

Last week I wrote here about the fact that digital marketing activities are increasingly automated. Now I’d like to speculate a bit on what other marketing activities might be automated as well, and ...