Kawaii. You hear it in anime, you hear it on TV shows, and you hear it on the streets of Japan, where the word is spoken by young and old alike. With people around the world growing up on Japanese ...

If you buy something through my links, I may earn a commission. Let’s look through some new Amazon favorites! You know this list is always a great round up of whatever you’re shopping for. Tops, ...

“I don’t think it’s to appear to be healthy, it’s purely a style statement,” Tokyo-based French fashion designer Julien David said of activewear’s rise in the country. “The biggest shift in Kawaii is ...

If you buy something through my links, I may earn a commission. Elevate your looks without breaking the bank. Amazon has tons of great fashion forward pieces that totally look like they could be ...

Little Sunny Bite’s 25FW collection updates youthful charm with oversized fits and bold graphics that redefine cute for any ...

Cider is described as a "globally-minded, social-first fashion brand" that makes stylish clothing for the new generation. Their clothes are very affordable with most items being under $50. Their ...

If the Labubu trend isn’t your style, these five charming accessories offer fresh, playful alternatives. From eye-catching charms to iconic mini bags and quirky coin purses, each piece blends ...

While self harm is a taboo topic around the world, in Japan, the stakes are higher. Though suicide is rampant, mental health is rarely discussed, and support systems are few and far between. For ...