Alex Kosene wasn’t thinking about making a television commercial when he wandered into Reis-Nichols Jewelers about a year ago. He just wanted someone to fix his watch. At the time, Reis-Nichols had no ...

To capitalise on the ongoing wedding season in India, jewellery brands have come up with various campaigns. The narrative of all the ads is quite different, though. In an attempt to woo consumers and ...

Several Bollywood celebrities such as Kritika Kamra, Alankrita Shrivastava, Shruti Seth, Tisca Chopra and others took to Twitter to hail a new ad, featuring a trans protagonist. Watch here. A ...

An advertisement for traditional Indian jewellery starring a transgender model is winning hearts in India. The one-minute-40-second video charts the story of transition of a trans woman - an awkward ...

Mohanlal's recent jewellery ad, praised for its graceful portrayal of femininity, has captivated audiences and critics alike. Stylist Shanthi Krishna reveals the challenges of creating the look, ...

India's ace designer, Sabyasachi seems to be always in the line of fire. After inviting wrath for his recent ‘Intimate Fine Jewellery’ collection, which was called out for denigrating the mangalsutra, ...