TV measurement company iSpot.tv has released a report designed to illustrate a need “for more precise ad buying” during live sports programming. The study, authored by iSpot VP of Sports Insights and ...

TV ad measurement company iSpot has announced that it has received industry certification from the U.S. Joint Industry Committee (JIC) for its measurement capabilities and methodologies covering ...

The TV industry is still desperately trying to bring order to measurement. The latest step toward order occurred on Tuesday, when the broadcaster-backed joint industry committee (JIC) certified iSpot ...

Jools Lebron sat down with Ad Age after her fireside chat to pull back the curtain on how she’s evolving her approach to brand partnerships.

NEW YORK — Cross-platform TV advertising measurement company iSpot has named a new President and Chief Revenue Officer. It is a “strategic hire” for iSpot, which continues to seek to establish itself ...