Interactive Media Holdings (IMH), the operating company behind ad network Specific Media, social network MySpace, video ad platform Vindico and smart TV system Xumo, rebranded Wednesday as Viant.

It looks like Hollywood, the movie-magic is happening in Cleveland. A 36-foot video wall with additional LEDs recessed in the floor. Motion tracking makes the background shift with the camera. This ...

SAG-AFTRA members have voted to ratify the new interactive media agreement negotiated after an 11-month strike against video game developers and recording companies that were signatory to the contract ...

After three days of scheduled talks, SAG-AFTRA has extended negotiations for the Interactive Media Agreement, with new dates to be confirmed soon. Negotiations resumed on October 23 with an employer ...

The games market is expected to nearly double to $4.5 billion, with esports tripling to $120m by FY2030. Hybridcasual titles with mid-core depth are emerging as a key growth category. Battle royale ...

Interactive media is an interdisciplinary field that fuses digital technologies, human–computer interaction and data analytics to create immersive, responsive experiences across diverse environments.