With programs like Graphic Design, New Media Design and Visual Communication Design, the College of Art and Design is home to the next generation of digital media. Students and faculty are constantly ...

Modern software design is not just about what it can do or how it does things by itself. People now want the apps and ...

Games can entertain, educate, explain, and capture the imagination, and game design today abounds with exciting opportunities for creative innovation and applications in different fields. Pratt ...

Artificial Intelligence (AI) has transformed the creative process in digital media art, yet existing generative models often struggle to balance realism, interactivity, and creative diversity. This ...

At the intersection of visual communication, design strategy, and user experience design, RIT’s new media design major produces innovative creators of next gen digital media. Every day, millions of ...

What makes a game really great (or a major flop)? How can you lay the groundwork for a career developing, researching, and playing games? In this innovative program, students learn the answers to ...